STUDIO D'ARTISAN Awa Masaai hand-dyed sashiko jeans 1880


The "Awa True Indigo Dyeing Method" was designated as an intangible cultural asset of the prefecture in 1968, and is a traditional technique that is still being passed down today. The indigo dyeing method of Tokushima Prefecture, famous for "Awa Indigo," is said to have been introduced to Japan from China around 900 AD by the feudal lord of Awa, Lord Hachisuka, who recognized that the climate and environment of the Yoshino River basin was suitable for indigo cultivation and introduced it to this area. Because it is a natural dye, it is gentle on the human body and the natural environment, and the more you use it, the more the natural indigo atmosphere will increase and the soft natural color will become familiar. In addition, the unique scent is said to have an insect repellent effect, and the flavor will increase with each season, giving the wearer a sense of comfort. This is a sashiko jeans dyed with that traditional technique that Japan is proud of. Since each piece is hand-dyed by a craftsman, it is a rare item with limited production. The fabric is made of 12 ounce single-layer sashiko, which is easy to use all year round. These jeans have a Japanese taste and are finished with the ancient Japanese traditional handicraft "sashiko." The back of the belt is made with a mar belt and the sides are finished with piping. Enjoy the "Japanese blue" of Awa Shoai and the unevenness and aging that can only be achieved by hand dyeing.